|Illustrious centres for the dissemination of the arts, language and literature of their countries of origin, three academies and their architecture dialogue with the new creations from the 2023 collection.
The Academia Belgica, with its rationalist-style building designed and built by engineer Gino Cipriani together with Belgian architect Jean Hendrickx-Van den Bosch, opened its doors in 1939 in the presence of Prince Umberto di Savoia and Belgian Prince Maria José, both supporters of the institution that was created for Belgian artists and art historians who wished to spend sometime in Italy; the Royal Netherlands Institute in Rome, which opened in 1933 and is recognizable for its classic renaissance-style building whose façade is inspired by Villa Giulia, which was designed by Architect Cipriani in collaboration with Dutch architect Jan Stuyt; lastly, the more recent Danish Academy designed by functionalist Danish architect Kay Fiskerwith asober clay brick façade, which opened in 1967.
The minimalist architecture of the Danish Academy, typical of Northern European functionalism of the 1900s, is instead the chosen location for the shot of the 2023 ADV campaign. The space welcomes and enhances the items, with an interplay of light and shadow that lends a unique intensity to the image.
The star of this photo is the modular sofa Soho by Carlo Colombo, which stands out with the purity and softness of its shapes, its rigorous volumes and contemporary lines. An extraordinarily comfortable item characterised by an essential, light and airy design, whose strength lies in an extreme attention to detail, great flexibility and endless customisation options, thanks to themany modules available.
To accompany Soho, come the Fit low tables, featuring a combination of regular glass, marble, wood and leather elements and a selection of new products from the 2023 collection.
The campaign will make its debut at the end of March on some the most prestigious and illustrious design and lifestyle magazines at the international level, which have been selected to communicate with an audience that is sensitive to the values of quality advocated by Giorgetti
care of the redaction